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Top 5 Reasons to Blog to Drive Business Growth

Top 5 Reasons to Blog to Drive Business Growth

Lots of businesses do it. Southwest Airlines, Stonyfield Farms and Disney Parks are just a few big businesses that maintain blogs to keep their customers happy, interested and informed. What works so well for these giant, blockbuster businesses can actually work for...
5 Rules of Grammar Never to Ignore on Your Website

5 Rules of Grammar Never to Ignore on Your Website

At one of our Friday evening happy hours in Spot Color’s living room, a few Spot friends got to talking about my recent post of 5 Rules of Grammar You Can Ignore on Your Website and it sparked a conversation about some grammatical errors that drive us absolutely mad....
5 Rules of Grammar You Can Ignore on Your Website

5 Rules of Grammar You Can Ignore on Your Website

Usually when I am writing for websites, or advising others in the same pursuit, I pay very close attention to the rules of grammar in order to avoid sounding like an idiot on the web. This is generally a good rule. However, there are times when it is more effective to...
Calls to Action: What Should Your Reader Do?

Calls to Action: What Should Your Reader Do?

Clients oftentimes ask us what they can be doing to increase sales, drive more traffic to their website, increase their social media presence, etc. Though every client, business and industry is different, there is one thing we recommend to each and every client who...
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