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Grow Customers with a Google Shopping Feed

If you are opening a small business with a physical location, obviously you want to get the word out through advertising and marketing to draw customers into your store. The same concept holds true for an online store, although the execution of that strategy is very...

Marketing and Website Evaluation in Your Spring Cleaning

As a business owner, staying current is of utmost importance. You want to stay on top of the latest marketing trends. You want to make sure your inventory is up to date. You want to make sure your employees continue to provide the highest level of service and...

Spot Color Podcast #2

In our second podcast, Nicole and Melody discuss the “100 year client” prototype and the type of customers we love to build partnerships with....

Spot Color Podcast #1

Our first podcast is live! Check out our talk about the origins of Spot Color with Nicole and Melody....
Marketing Micro-Moments

Marketing Micro-Moments

Marketing Micro-Moments helps your business find customers in the moments when they want to do business with you most. When they break a shoe, or spill coffee on their only shirt before a big meeting. The intent to buy is high, and time is limited. Be there for your...
Best Times for Business on Social Media

Best Times for Business on Social Media

You want to make a bigger impact online for business, but you don’t always have a lot of time to post, so it just happens when it happens. Let’s not sugarcoat it, posting often and consistently is going to be the fastest way to see social engagement rise. Whether...
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