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Marketing and Website Evaluation in Your Spring Cleaning

As a business owner, staying current is of utmost importance. You want to stay on top of the latest marketing trends. You want to make sure your inventory is up to date. You want to make sure your employees continue to provide the highest level of service and...

Happy Holidays from Spot Color

As the holiday season approaches, we at Spot Color Marketing would like to take this opportunity to thank you for your continued support. We hope your holiday and new year are filled with success and happiness. Spot Color Marketing looks forward to working with you in...
Social Media Dead Zones: Is Your Message Being Heard?

Social Media Dead Zones: Is Your Message Being Heard?

Even though it seems like everyone is on social media ALL OF THE TIME, research shows there are, in fact, times where not very many people will be around to catch your latest post. If you’re spending any amount of time curating content for your social media channels,...
Are You Really Engaging with your Audience on Social Media?

Are You Really Engaging with your Audience on Social Media?

Business owners today know that social media can be a valuable tool for building brand awareness, increasing consumer traffic and engaging in conversations with their clients and customers. What many businesses don’t know, though, are the best ways to communicate over...
Is Your Web Content Bringing in Leads? Do a Web Audit to Find Out

Is Your Web Content Bringing in Leads? Do a Web Audit to Find Out

Let’s face it. Any task that includes the word “audit” sounds a little terrifying, but auditing your web content is completely painless compared to any interaction you might have with the IRS. The goal of a web audit is to make sure that your site’s design, structure...
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