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Marketing Micro-Moments

Marketing Micro-Moments

Marketing Micro-Moments helps your business find customers in the moments when they want to do business with you most. When they break a shoe, or spill coffee on their only shirt before a big meeting. The intent to buy is high, and time is limited. Be there for your...
Best Times for Business on Social Media

Best Times for Business on Social Media

You want to make a bigger impact online for business, but you don’t always have a lot of time to post, so it just happens when it happens. Let’s not sugarcoat it, posting often and consistently is going to be the fastest way to see social engagement rise. Whether...
The Perils of Photo Licensing

The Perils of Photo Licensing

It’s very important to know where your content is coming from, and what licensing applies.  Even if a client hands you the content, it’s best-practice to inquire about it’s origins, or you could be on the hook for infringing a usage...
The Biggest Question Is…How Do We Market Ourselves?

The Biggest Question Is…How Do We Market Ourselves?

They way we brand and market ourselves is the key to opening the window for the right clients and customers to see us. Here’s an update on what we’ve been doing at Spot Color! Let’s us know what has, or has not been working for your...
The Gain of A/B Testing Content

The Gain of A/B Testing Content

A/B testing is an effective setup to streamline your website and content design to maintain a continuous gain in conversions. Check out this video to learn more about pairing your content as random samples, and learning from your...
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