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The Perils of Photo Licensing

The Perils of Photo Licensing

It’s very important to know where your content is coming from, and what licensing applies.  Even if a client hands you the content, it’s best-practice to inquire about it’s origins, or you could be on the hook for infringing a usage...
The Biggest Question Is…How Do We Market Ourselves?

The Biggest Question Is…How Do We Market Ourselves?

They way we brand and market ourselves is the key to opening the window for the right clients and customers to see us. Here’s an update on what we’ve been doing at Spot Color! Let’s us know what has, or has not been working for your...
The Gain of A/B Testing Content

The Gain of A/B Testing Content

A/B testing is an effective setup to streamline your website and content design to maintain a continuous gain in conversions. Check out this video to learn more about pairing your content as random samples, and learning from your...
Google Goes Mobile with Adwords

Google Goes Mobile with Adwords

At their Performance Summit, Google announced new mobile features and upgrades to be added for AdWords marketers and entrepreneurs. Mobile has become the go-to device for search, and AdWords has tailored its new upgrades for performance on smartphones. It’s not...
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