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The Friendly Truth to Setting a Marketing Budget

The Friendly Truth to Setting a Marketing Budget

Whether you’re a small business or a large corporation, marketing is necessary for business growth. Many small businesses are not sure they have enough money to budget for marketing or they overspend without tracking their return on investment. Setting a...

Grow Your Business Through Marketing

If you are looking to grow your business, getting new leads from targeted customers that are looking for your exact products and services is the way to go. It doesn’t make much sense to have a great product or excellent service if no one knows about it, or no...
Why You Need Data Storytellers

Why You Need Data Storytellers

Measurement tools are critical in evaluating the success of a campaign. The numbers are the evidence, but what’s evidence without an interpreter. This is where the data storyteller comes in. Data storytellers take the information from the measurement tools and provide...
Five Reasons Millennials are a Valuable Asset

Five Reasons Millennials are a Valuable Asset

While the common stereotypes of millennials tend to be that they are entitled and unwilling to pay their dues, it’s time we put those mindsets to rest. Generation Y, those born during late 1980’s and early 1990’s, are a group of individuals that can add great value to...
Increased Performance with Analytics

Increased Performance with Analytics

Maybe it’s hard to see from the surface, but marketing in the digital age is a lot like being a gunslinger in the wild west; the best advice is to keep your finger on the hammer at all times. With access to customer insights and analytical tools we take more...
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