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How Focused are You on Your Audience?

How Focused are You on Your Audience?

Audience Development is a core, fundamental aspect of marketing today.  New clients often come to us without an effective strategy for finding and engaging with their audience. They simply haven’t realized their audience is an asset, and that there is a...
5 Rules of Grammar You Can Ignore on Your Website

5 Rules of Grammar You Can Ignore on Your Website

Usually when I am writing for websites, or advising others in the same pursuit, I pay very close attention to the rules of grammar in order to avoid sounding like an idiot on the web. This is generally a good rule. However, there are times when it is more effective to...
The 9 W’s: What Kind of Marketing Do I Need?

The 9 W’s: What Kind of Marketing Do I Need?

If we were in Oz it would be easy to find and follow the yellow brick road, with its wide, gold path glimmering in the sunlight all the way to profits and success. But if you don’t even know where you are, how can you begin to find the right path? The answer lies in...
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